our advisors

Peter Fader, Ph.D.

Professor of Marketing

Frances and Pei-Yuan Chia Professor, Professor of Marketing Co-Director - Wharton Customer Analytics Initiative. Research Interests: lifetime value of the customer, sales forecasting for new products, using behavioral data to understand and forecast shopping/purchasing activities across a wide range of industries. managerial applications focus on topics such as customer relationship management. Bio: The author of recently published Customer Centricity: What It Is, What It Isn’t and Why It Matters. Professor…

Eric Bradlow, PH.D.

Professor of Marketing, Statistics & Education

The K.P. Chao Professor Vice Dean and Director, Wharton Doctoral Programs Professor of Marketing, Statistics, and Education Co-Director - Wharton Customer Analytics Initiative Research Interests: bayesian computation, latent variable models, marketing research methods, missing data problems, psychometrics Bio: Eric T. Bradlow is currently Vice-Dean and Director, Wharton Doctoral Programs, The K.P. Chao Professor, Professor of Marketing, Statistics, and Education and Co-Director of the Wharton Customer Analytics Initiative at The Wharton…

Cade Massey, Ph.D.

Professor of Operations

Practice Professor of Operations and Information Management Bio: Professor Massey works at the intersection of psychology and economics to investigate how behavior departs from rational models. His expertise is judgment under uncertainty, with a focus on optimism, overconfidence, and learning. His research is based on both laboratory experiments and archival studies of “real world” behavior, such as the draft picks of professional football teams and the investment decisions of employees holding…

Shawndra Hill, Ph.D.

Assistant Professor of Operations

Assistant Professor of Operations and Informations Management Research Interests: "social tv", data mining/knowledge discovery in databases, design science and information systems, dynamic networks, machine learning, network-based marketing, statistical relational learning. Bio: Shawndra Hill is an Assistant Professor in Operations and Information Management at the Wharton School of the University of Pennsylvania. Generally, she studies data mining, machine learning and statistical relational learning and their alignment with business problems. Specifically, she researches…

Adam Grant, Ph.D.

Professor of Management

Professor of Management and the Class of 1965 Chair Research Interests: work motivation, prosocial helping and giving behaviors, job design and meaningful work, initiative and proactive behaviors, burnout, leadership. Website: http://www.giveandtake.com/ LinkedIn Influencers Blog: https://www.linkedin.com/today/influencer/profadamgrant Bio: Adam Grant is Wharton’s youngest full professor and single highest-rated teacher. He has been recognized as one of BusinessWeek’s favorite professors, one of the world’s 40 best business professors under 40, and one of Malcolm Gladwell’s…

Rocco Spinielli

Wharton Customer Analytics Initiative

Bio: Rocco Spinelli is the Assistant Director of the Wharton Customer Analytics Initiative. Prior to joining WCAI, Rocco worked in Development and Alumni Relations at Saint Joseph’s University. Rocco’smain focus at WCAI is managing the Center’s student programs, and working with MBA and Undergraduate students who are interested in data and analytics.

Michael Foley

Wharton Customer Analytics Initiative

Bio: Foley is Associate Director for the Wharton Customer Analytics Initiative (WCAI). He heads-up the operations team that manages communications, student programs, center finances, and—increasingly—expectations on whether Big Data can tell us the meaning of life, and whether we can monetize the answer. Prior to joining WCAI, Foley worked at Thomson Reuters as Manager, Thought Leadership Communications (Wharton Customer Analytics Initiative), and he’s fluent in over 5 corporate-speak dialects. Despite…