Eric Bradlow, PH.D.

The K.P. Chao Professor
Vice Dean and Director, Wharton Doctoral Programs
Professor of Marketing, Statistics, and Education
Co-Director – Wharton Customer Analytics Initiative

Research Interests: bayesian computation, latent variable models, marketing research methods, missing data problems, psychometrics

Bio: Eric T. Bradlow is currently Vice-Dean and Director, Wharton Doctoral Programs, The K.P. Chao Professor, Professor of Marketing, Statistics, and Education and Co-Director of the Wharton Customer Analytics Initiative at The Wharton School of the University of Pennsylvania.  He earned a Bachelor of Science in Economics from The Wharton School in 1988, an A.M. in Mathematical Statistics in 1990 and a Ph.D. in Mathematical Statistics in 1994 from Harvard University. He joined the Wharton faculty in 1996.

From 2008- 2011, Eric was  Editor-in-Chief of Marketing Science, the premier academic journal in Marketing.  He was recently named one of eight inaugural University of Pennsylvania Fellows, a Fellow of the American Statistical Association, a Fellow of the American Education Research Association, a Fellow of the Wharton Risk Center, a Senior Fellow of the Leonard Davis Institute for Health Economics, is past chair of the American Statistical Association Section on Statistics in Marketing, is a statistical Fellow of Bell Labs, and was previously named DuPont Corporation’s best young researcher.   His academic research interests include Bayesian modeling, statistical computing, and developing new methodology for unique data structures with application to business problems, education and psychometrics and health outcomes. He has won research awards in Marketing, Statistics, Psychology, Education and Medicine.  His personal interests include his wife Laura, his sons Ethan, Zach, and Ben, and his love of sports and movies.